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From: lewis.perdue@wineindustryinsight.com

Subject: Hundreds of landowners in Sonoma, Mendo must halt Russian River water diversions - Small wineries look for exit, but expectation gulf separates buyers and sellers - Get ready for fire fighting in early wildfire season -- MAY 27, 2021 - WINE NEWS FETCH

Date: 2021-05-26 22:54:28

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Wine clubs have a serious retention problem: The average member bails out after 2.5 to 3 years

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Duarte Nursery, Inc. is a family owned and operated nursery located near Modesto in the Central Valley of California. Duarte Nursery is the largest permanent crops nursery in the United States, with a history of aggressively marketing innovative products.



DAILY NEWS FETCH - May 27, 2021

CREATED BY WINE INDUSTRY INSIGHT   & MADE POSSIBLE BY OUR SPONSORS

Publisher/Executive Editor, Lewis Perdue -- Editor, Becca Yeamans-Irwin
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Wine clubs have a serious retention problem: The average member bails out after 2.5 to 3 years.

The Silicon Valley Bank chart shows the issues. Scroll down to Daily Data.

 

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GIVE US THIS DAY OUR DAILY DATA

Wineries regularly lose a huge amount of the effort and money they put into growing their wine clubs when members disappear.

Screen Shot 2021-05-27 at 6.29.02 AMSource: 2021 SVB Annual Direct-to-Consumer Wine Report


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This NewsFetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.


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================= CONTACT DATA ====================
Lewis Perdue
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com