From: lewis.perdue@wineindustryinsight.com
Subject: Wine- & tequila-based cocktails driving consumption - Shake-up in top 10 off-premise wine growth brands - How wineries, vineyard ops can forecast path through cash crunch of pandemic -- August 12, 2020 - WINE NEWS FETCH
Date: 2020-08-11 20:44:57
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Shake-up in top 10 off-premise wine growth brands. Category driving more sales than last year
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DAILY NEWS FETCH - August 12, 2020
CREATED BY WINE INDUSTRY INSIGHT & MADE POSSIBLE BY OUR SPONSORS
Publisher/Executive Editor, Lewis Perdue -- Editor, Becca Yeamans-Irwin
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Shake-up in top 10 off-premise wine growth brands. Category driving more sales than last year. The Nielsen chart is at Daily Data. Scroll down.
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The top 15 growth brands for the latest 9 weeks are contributing more overall dollars to the wine category, compared to the top 15 growth brands last year during this same time period. According to Nielsen:
"With partial re-openings of on premise beginning in various parts of the country in late May, the summer months of June and July have represented the phase of the “next” normal for COVID and alcohol beverages. So we wanted to take a look at how brands are performing across table wine during this next normal. In the list below, the column on the left represents the top 15 growth brands in table wine for June and July of 2019 (9 weeks ending 8/03/19). The column on the right represents the top 15 growth brands for June and July of this year (9 weeks ending 8/01/20). Growth brands are ranked by actual dollar change in Nielsen off premise channels."

"This year’s growth brands account for 26% of table wine dollars, whereas last year’s 15 growth brands accounted for 10% of table wine dollars in off premise channels. More than half (8) of the growth brands for this year were not on the growth brand list last summer. These brands represent the shift to large sizes and boxed wine, as well as some large and iconic brands in wine. It also represents a shift away from private label, which was on the growth brand list for 2019, but not for latest 9 weeks."
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While creating this issue:
Becca liked this song best: Up All Night by Beck
Lew liked this song best: Let Yourself Go by Green Day (Dedicated to politicians in general)
TODAY'S FEATURED WINE
2019 Le Ballon Rosé (Pays d’Oc, France) 50% Grenache, 50% Cinsault Light salmon color, strawberry, peach, and finishing with a crisp slate character. Fruity yet dry.....enjoyable! Purchased on sale for $9.99 (originally $14.99) from Great Grapes in Cary, NC). -B
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This NewsFetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.
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================= CONTACT DATA ====================
Lewis Perdue
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Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com
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