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From: lewis.perdue@wineindustryinsight.com

Subject: Wine- & tequila-based cocktails driving consumption - Shake-up in top 10 off-premise wine growth brands - How wineries, vineyard ops can forecast path through cash crunch of pandemic -- August 12, 2020 - WINE NEWS FETCH

Date: 2020-08-11 20:44:57

To: Emailing List Subscriber
Please use CMD+F (Mac) or CRTL+ F(Windows) to find your specific search term within this issue of NewsFetch. This "double search" is due to our links sourcing from websites not within WineIndustryInsight.
Shake-up in top 10 off-premise wine growth brands. Category driving more sales than last year
World-class technology from a family business that cares about your wine. Family-owned and operated for three generations, Ganau has spent decades developing the way cork is processed in order to meet the demands of eminent winemakers around the world. Ganau focuses on sustainable practices and innovative production techniques, as it aims to produce optimally performing wine closures while maintaining cork's status as a renewable resource. CLICK NOW FOR SAMPLES
 
 


ALSO SPONSORED BY:Dickenson, Peatman & Fogarty: Napa & Sonoma Legal Counsel to the Wine Industry
 

ALSO SPONSORED BY:
 

USA Wine Ratings
 
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Duarte Nursery, Inc. is a family owned and operated nursery located near Modesto in the Central Valley of California. Duarte Nursery is the largest permanent crops nursery in the United States, with a history of aggressively marketing innovative products.

 



DAILY NEWS FETCH - August 12, 2020

CREATED BY WINE INDUSTRY INSIGHT   & MADE POSSIBLE BY OUR SPONSORS

Publisher/Executive Editor, Lewis Perdue -- Editor, Becca Yeamans-Irwin
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Sponsored by:
Wonderful Nursery

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TODAY'S TOP NEWS

Shake-up in top 10 off-premise wine growth brands. Category driving more sales than last year. The Nielsen chart is at Daily Data. Scroll down.
  ICYMI (IN CASE YOU MISSED IT)

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USA Wine Ratings

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Top It Off Bottling



 
WINE SUPPLY & CONSUMPTION CALIFORNIA BRIEFS COVID REDUX: RE-OPENING COVID & HOSPITALITY

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Sponsored by Vintrace
 

DIVERSITY

HEALTH TAKING THE HIGH ROADS CONSUMER SALES: DTC, ON- & OFF-PREMISE PUBLIC COMPANIES

 

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USA Wine Ratings
INTERNATIONAL TRADE INVESTING IN WINE, COLLECTING & AUCTIONS DATA & TRENDS PACKAGING, LABELS & CORKS MANAGEMENT & EMPLOYMENT MEDIA MATTERS MATTERS OF TASTE WINE PEOPLE

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WINE HISTORY FOOD & RESTAURANTS NORTH AMERICAN REGIONAL WINE NEWS EUROPE & THE UK DOWN UNDER SOUTH AFRICA NOT JUST FOR THE TRADE BEER, CIDER, WINE & SPIRITS

GIVE US THIS DAY OUR DAILY DATA

The top 15 growth brands for the latest 9 weeks are contributing more overall dollars to the wine category, compared to the top 15 growth brands last year during this same time period. According to Nielsen:

"With partial re-openings of on premise beginning in various parts of the country in late May, the summer months of June and July have represented the phase of the “next” normal for COVID and alcohol beverages. So we wanted to take a look at how brands are performing across table wine during this next normal. In the list below, the column on the left represents the top 15 growth brands in table wine for June and July of 2019 (9 weeks ending 8/03/19). The column on the right represents the top 15 growth brands for June and July of this year (9 weeks ending 8/01/20). Growth brands are ranked by actual dollar change in Nielsen off premise channels."

"This year’s growth brands account for 26% of table wine dollars, whereas last year’s 15 growth brands accounted for 10% of table wine dollars in off premise channels. More than half (8) of the growth brands for this year were not on the growth brand list last summer. These brands represent the shift to large sizes and boxed wine, as well as some large and iconic brands in wine. It also represents a shift away from private label, which was on the growth brand list for 2019, but not for latest 9 weeks."


NEWS FETCH PLAYLIST:
 
While creating this issue:

Becca liked this song best: Up All Night by Beck

Lew liked this song best: Let Yourself Go by Green Day (Dedicated to politicians in general)

TODAY'S  FEATURED WINE

ballon 2019 Le Ballon Rosé (Pays d’Oc, France)   50% Grenache, 50% Cinsault   Light salmon color, strawberry, peach, and finishing with a crisp slate character. Fruity yet dry.....enjoyable!   Purchased on sale for $9.99 (originally $14.99) from Great Grapes in Cary, NC). -B

Wine Industry Insight/News Fetch wine samples and review policy


This NewsFetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.

 


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USA Wine Ratings
 
Ganau: Family-owned and operated for three generations, Ganau has spent decades developing the way cork is processed in order to meet the demands of eminent winemakers around the world. Ganau focuses on sustainable practices and innovative production techniques, as it aims to produce optimally performing wine closures while maintaining cork’s status as a renewable resource. -- Founded on the Italian island of Sardinia in 1941, Ganau relies on eight decades of experience and the integration of modern technology in its pursuit to produce the finest corks possible. Ganau is the first choice of successful winemakers who value purity, performance and reliability.






Also sponsored by:

Hinman and Carmichael,Alcoholic Beverage Law







================= CONTACT DATA ====================
Lewis Perdue
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com