From: lewis.perdue@wineindustryinsight.com
Subject: Less is more for TWE if it can unload its low-end US brands - DTC 2020 Wine Shipments Even Out On-Premise Sales Loss - How to Secure National Distribution without Being Nationally Distributed -- July 20, 2020 - WINE NEWS FETCH
Date: 2020-07-19 20:46:48
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Less is more for TWE if it can unload its low-end US brands
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DAILY NEWS FETCH - July 20, 2020
CREATED BY WINE INDUSTRY INSIGHT & MADE POSSIBLE BY OUR SPONSORS
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TODAY'S TOP NEWS
Less is more for Treasury Wine Estates if it can unload its low-end US business. Daily Data has a table and short article to explain a $2 billion move the company needs to take. Scroll down.
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Less is more for TWE if it can unload its low-end US brands
Treasury Wine Estates could create more than $2 billion in company value by selling its low-end U.S. brands and restructuring its operations here, according to a July 16, 2020 analysis by Merrill Lunch/BofA Securities. The analysis said that "TWE’s US business [is] being currently valued by the market at close to zero."
"Based on comments it has made on recent briefings, TWE is looking to exit up to 6m cases of production capacity (~75% of total capability) in the US. With inventory and assets included, we think TWE could realise around $400m from divesting such assets. "TWE’s US business would then be a business driven by luxury/masstige growth brands capable of generating around $200m EBIT (25-30% EBIT/sales margin)...subject to less risk."
More information about the analysis upon which this article is based, may be obtained by contacting John Heflebower, Merrill Lynch Wealth Management, Napa.
Low-end brand EBIT = zero to negative
[T]his low end wine (such as Beringer Main and Vine and BV Coastal) generated around A$250m of revenue (~US2/bottle) in FY19, at probably 0 to negative EBIT contribution. "Based on the price Constellation looks to be selling around 22m cases of low end wines to Gallo (around A$1.5bn), we think TWE could realise around $400m for its assets (which would include in our view between $100-200m of inventory, some wineries and other production facilities). Such assets albeit unprofitable for TWE (due its subscale) could be profitable for another wine producer in our view."
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TODAY'S FEATURED WINE
2019 Bonny Doon Vineyard Vin Gris De Cigare (Central Coast, CA) 79% Grenache, 5% Grenache Gris, 5% Grenache Blanc, 5% Vermentino, 3% Cinsault, 1.5% Picpoul, 1.5% Clairette Blanche Strawberry, grapefruit, with some grassiness. fresh herbs. Fabulous! Received as a sample from the winery. Suggested retail $14.99. -B
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This NewsFetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.
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================= CONTACT DATA ====================
Lewis Perdue
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Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com
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