From: lewis.perdue@wineindustryinsight.com
Subject: DTC wine free shipping #1 COVID marketing tactic - US wine sales growth flat amid other alcohol growth - Wine Institute Issues Tasting Room Reopening Guidance - Pandemic makes winery buyers skittish about buying grapes -- May 7, 2020 - WINE NEWS FETCH
Date: 2020-05-06 22:05:39
To: Emailing List Subscriber
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DTC wine free shipping is #1 COVID marketing tactic says #SupportOurWineries survey
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DAILY NEWS FETCH - May 7, 2020
CREATED BY WINE INDUSTRY INSIGHT & MADE POSSIBLE BY OUR SPONSORS
Publisher/Executive Editor, Lewis Perdue -- Editor, Becca Yeamans-Irwin
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TODAY'S TOP NEWS
DTC wine free shipping is #1 COVID marketing tactic. A double-chart feature from #SupportOurWineries is at Daily Data. Scroll down.
SALES DATA ROUND-UP
CALIFORNIA BRIEFS
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COVID-19 OPENING UP
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GIVE US THIS DAY OUR DAILY DATA
Wineries confirm what ecommerce has long proven:
Free-shipping is the #1 make-or-break for online shoppers
NEWS FETCH PLAYLIST:
While creating this issue:
Becca liked this song best: Heart It Races by Architecture In Helsinki (I was going for the Dr. Dog version of this song at first, but then discovered they covered this version and I have questions).
Lew liked this song best: Highway to Hell by AC/DC
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================= CONTACT DATA ====================
Lewis Perdue
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com
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