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From: lewis.perdue@wineindustryinsight.com

Subject: Will Covid-19 Change Online Wine Forever? - March ecommerce sales offset 70% of lost tasting room sales - OZ wildfires impacts on wine industry: Lessons for Calif - Treasury Wines splitting off Penfolds is a distraction -- April 9, 2020 - WINE NEWS FETCH

Date: 2020-04-08 22:21:40

To: Emailing List Subscriber
Please use CMD+F (Mac) or CRTL+ F(Windows) to find your specific search term within this issue of NewsFetch. This "double search" is due to our links sourcing from websites not within WineIndustryInsight.
March ecommerce sales offset 70% of lost tasting room sales
World-class technology from a family business that cares about your wine. Family-owned and operated for three generations, Ganau has spent decades developing the way cork is processed in order to meet the demands of eminent winemakers around the world. Ganau focuses on sustainable practices and innovative production techniques, as it aims to produce optimally performing wine closures while maintaining cork's status as a renewable resource. CLICK NOW FOR SAMPLES

ALSO SPONSORED BY:Dickenson, Peatman & Fogarty: Napa & Sonoma Legal Counsel to the Wine Industry
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Duarte Nursery, Inc. is a family owned and operated nursery located near Modesto in the Central Valley of California. Duarte Nursery is the largest permanent crops nursery in the United States, with a history of aggressively marketing innovative products.

DAILY NEWS FETCH - April 9, 2020

CREATED BY WINE INDUSTRY INSIGHT   & MADE POSSIBLE BY OUR SPONSORS

Publisher/Executive Editor, Lewis Perdue -- Editor, Becca Yeamans-Irwin
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Sponsored by:
Vintage Nursery

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Also sponsored by
International Bulk Wine and Spirits Symposium

TODAY'S TOP NEWS

March ecommerce sales offset 70% of lost tasting room sales. The WineDirect chart is at Daily Data. Scroll down.

OBITUARIES CALIFORNIA BRIEFS

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International Bulk Wine and Spirits Symposium

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Top It Off Bottling



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VIDEO OF THE DAY: Sponsored by Vintrace

TAKING THE HIGH ROADS

DROUGHT/WATER ENVIRONMENT & SUSTAINABILITY CONSUMER SALES: DTC, ON- & OFF-PREMISE PUBLIC COMPANIES

 

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Top It Off Bottling

NORTH AMERICAN REGIONAL WINE NEWS AG, GROWER & CELLAR NEWS EUROPE & THE UK ASIA & PACIFIC RIM AROUND THE GLOBE BEER, CIDER, WINE & SPIRITS EXTENDED CORONAVIRUS/COVID-19 COVERAGE
GIVE US THIS DAY OUR DAILY DATA

March ecommerce sales offset 70% of lost tasting room sales

Screen Shot 2020-04-09 at 5.58.44 AM

According to WineDirect:

"During the month of March, WineDirect observed a 40% increase in online wine sales vs. March 2019 while tasting room sales dropped 45% as a result of wineries being closed to visitors. The increase in ecommerce sales offsets 70% of lost tasting room sales. This shows how powerful online sales can be and how important they are for a healthy DTC sales mix.  

"At this time of year, club sales peak as wineries bill members for Spring shipments, making March an atypical sales month. On average, club and tasting room sales are nearly equal (36% and 34%, respectively).  

"Club and back-of-house sales channels were relatively unchanged from 2019. Meanwhile, tasting room sales vs. ecommerce began approaching an inflection point, a trend we expect to see continue through April – marking the first full month of tasting room closures."
NEWS FETCH PLAYLIST:

While creating this issue:

Becca liked this song best: I Want To Break Free by Queen

Lew liked this song best: Paradise by John Prine (1946-2020)

Final stanza of Paradise:

When I die let my ashes float down the Green River

Let my soul roll on up to the Rochester dam

I'll be halfway to Heaven with Paradise waitin'
Just five miles away from wherever I am

TODAY'S  FEATURED WINE

Screen Shot 2020-04-09 at 5.45.51 AM GenZ/Millennial taster Kate Perdue said: "Smells like a freshman boys’ dorm room: vinegar and unwashed socks. Bitter, smokey grossness on the palate." Little wonder Whole Foods marked this down $2 to $9.99. The worst "wine" of 2020. -KP/LP
Wine Industry Insight/News Fetch wine samples and review policy

This NewsFetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.

To UNSUBSCRIBE: Click [UNSUBSCRIBE].
To SUBSCRIBE CLICK HERE
World-class technology from a family business that cares about your wine.

Ganau: Family-owned and operated for three generations, Ganau has spent decades developing the way cork is processed in order to meet the demands of eminent winemakers around the world. Ganau focuses on sustainable practices and innovative production techniques, as it aims to produce optimally performing wine closures while maintaining cork’s status as a renewable resource. -- Founded on the Italian island of Sardinia in 1941, Ganau relies on eight decades of experience and the integration of modern technology in its pursuit to produce the finest corks possible. Ganau is the first choice of successful winemakers who value purity, performance and reliability.


Also Sponsored by:International Bulk Wine and Spirits Symposium
Also sponsored by:

Hinman and Carmichael,Alcoholic Beverage Law


================= CONTACT DATA ====================
Lewis Perdue
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com