Since late last year, we’ve been trying to update our 2018/2019 WineTech investment series. However, little has happened in the field with existing companies profiled, or with new investments that meet our “low bar” cutoff of $1 million total investment.
We’ve spent way too many weeks and hours chasing a story that seems in hibernation
So far, the best wine article we have come up with so far is a non-story about BeatBox.
See the non-communication in the notes section at the bottom. Crunchbase and other sources tell us they did have a round last October, but the company confirmation is MIA.
They’re good at hiding. They never responded to our original 2019 article either.
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Thanks to the the hibernation situation, we started looking at the growing field of AgriFoodTech. We published a major article: Breaking the doom loop: Wine desperately needs AgTech to get out of its slump, but, of our 32,000 wine industry subscribers, only those in finance and investments were interested. That can change if the recognition of the benefits of new AgriFoodTech gains a better recognition.
Obviously, a lot of AgriFoodTech can be repurposed for wine and viticulture use. But the wine industry is notoriously allergic to new technologies and data. We hope to change that,
However, adding to the situation is that fact that AgriFoodTech companies simply do not promote their products and services in wine and viticulture. We did contact several that looked promising, but none of them returned emails or phone calls.
Wine killers: The rising stars in hard seltzer, cocktails, spirits and craft drinks.
The activity in adult drinks investment seems to be happening with the new breed of companies that are eating wine alive and stealing its market share.
We’ll start with a brief look at Hooch, a subscription-only cocktail app and discovery platform.
This may look strange to the traditional wine market, but that’s the point: Strange is disruptive, has a different profit model, but deserves thought.
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ICYMI — Previous Wine Industry Insight/Wine Executive News wine tech funding profiles:
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