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From: lewis.perdue@wineindustryinsight.com

Subject: This email shows how the wine biz is its own worst enemy - Tariffs devastate US wine exports to China - Trinchero to change Menage a Trois label after complaint upheld - Couple quarantined on cruise get wine by drone -- February 10, 2020 - WINE NEWS FETCH

Date: 2020-02-09 22:20:36

To: Emailing List Subscriber

Please use CMD+F (Mac) or CRTL+ F(Windows) to find your specific search term within this issue of NewsFetch. This "double search" is due to our links sourcing from websites not within WineIndustryInsight.

These are the tools you need for engaging your DTC customers

World-class technology from a family business that cares about your wine.

CLICK NOW FOR SAMPLES

ALSO SPONSORED BY:

Dickenson, Peatman & Fogarty: Napa & Sonoma Legal Counsel to the Wine Industry

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DAILY NEWS FETCH ***- February 10,* *2020***

CREATED BY WINE INDUSTRY INSIGHT & MADE POSSIBLE BY OUR SPONSORS

Publisher/Executive Editor, Lewis Perdue -- Editor, Becca Yeamans-Irwin

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TODAY'S TOP NEWS

These are the tools you need for engaging your DTC customers. Daily Data has part 2 in Emetry's graphical guide. Scroll down.

ICYMI (IN CASE YOU MISSED IT)

WINE SUPPLY & CONSUMPTION

SCROLL DOWN FOR MORE TOP NEWS

Engage

Engaging with your customers is key to and doing it in an omnichannel fashion is challenging without the right tools. Let’s start with email. If you are looking to create your own templates and send your own emails, Mailchimp is a clear leader in this category.

Mailchimp's user interface is simple and they have solid list segmentation capabilities within the platform. A huge benefit here is they also have an open API that vendors like Commerce7 can tap into. This means no more importing and exporting lists and you can be confident your list is always up to date. If you are looking for someone to take the email reigns, look into the vendors in the email service provider category.

Regarding reservations, this is a great way to collect consumer data for new customers or prepare for return customers, what did they buy on their list visit, who helped them, are they local, etc. Selecting a reservation system that integrates with your commerce system is a good idea. Social media, if you don’t have a social posting and listening platform already, keep your sanity and check these out. Most have free trials but in general, you get what you pay for.

NEWS FETCH PLAYLIST:

While creating this issue:

Becca liked this song best: Bamboleo by Gipsy Kings

Lew liked this song best: Stare Into the Sun by Graffiti6

TODAY'S FEATURED WINE

2018 Markus Huber Terrassen Grüner Veltliner Traisental (Austria)

Lemon/citrus, herbs, crisp and clean with a delicate effervescence. Enjoyed while Santa put presents under the tree this past Xmas. Purchased on sale for $14.99 (originally $17.99) from Great Grapes in Cary, NC. -B

Wine Industry Insight/News Fetch wine samples and review policy

This NewsFetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.

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================= CONTACT DATA ====================
Lewis Perdue
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com

DAILY NEWS FETCH - February 10, 2020

TODAY'S TOP NEWS

Engage

TODAY'S FEATURED WINE

DAILY NEWS FETCH ***- February 10,* *2020***