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From: lewis.perdue@wineindustryinsight.com
Subject: Napa winery permits could go from $100,000 to $500 under new proposal - Stock-Picking Wisdom Could Save a Quarter of the World's Vineyards - Super Bowl AlcBev choices shifted by multicultural influences -- January 28, 2020 - WINE NEWS FETCH
Date: 2020-01-27 22:21:27
To: Emailing List Subscriber
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Please use CMD+F (Mac) or CRTL+ F(Windows) to find your specific search term within this issue of NewsFetch. This "double search" is due to our links sourcing from websites not within WineIndustryInsight.
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Serving up the value in the DTC Flywheel: course-by-course
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DAILY NEWS FETCH - January 28, 2020
CREATED BY WINE INDUSTRY INSIGHT & MADE POSSIBLE BY OUR SPONSORS
Publisher/Executive Editor, Lewis Perdue -- Editor, Becca Yeamans-Irwin
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TODAY'S TOP NEWS
Serving up the value in the DTC Flywheel: course-by-course. The appetizer is at Daily Data. Scroll down.
OBITUARIES
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WINE SUPPLY & CONSUMPTION
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ENVIRONMENT & SUSTAINABILITY
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CONSUMER SALES: DTC, ON- & OFF-PREMISE
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Serving up the value in the DTC Flywheel: course-by-course
The DTC Wine Vendor Flywheeel's über-high-density of its information makes it hard to grasp all of its concentrated information -- sort of like having all four-courses of a delicious meal served up all at once.
To help absorb the chart in well-measured courses, Emetry has served up smaller portions with a guide to each one. Daily Data will serve them one course at a time.
The first course: Create!
 Right-click image to view a larger version.
This category has a wealth of talented creators.It mostly comes down to your needs and budget as to who is the best fit.
If you are looking for someone to do soup to nuts and willing to pay for it then your best bet is to select a Full Stack Marketing Agency so you can keep everything under one roof.
Here are a few things to consider when selecting a creative vendor.
- Check out their website and portfolio of work.
- Is their site well designed?
- Does it resonate with you and your brand? If not, it may be time to move on.
Once you have settled on a handful of vendors you like,
- get multiple quotes,
- ask for references from past clients and
- check with your other vendors to see if they have experience working with them.
And last but not least, product imagery.
There are a lot of excellent bottle photographers out there, however, shooting bottle shots can be tricky. Getting consistent lighting and angle bottle after bottle, year over year, is difficult to impossible for even the most talented photographer.
Outshinery digitally creates their bottle shots, eliminating the natural factors that affect lighting and camera angle. This ensures a consistent image, and beautiful product images help sell wine.
NEWS FETCH PLAYLIST:
While creating this issue:
Becca liked this song best: Two High by Moon Taxi
Lew liked this song best: He Will Break Your Heart by Jerry Butler
TODAY'S FEATURED WINE
I had to cure yesterday's Miserable Monday, so I pulled my last bottle out of the cellar.
Intensely well-behaved, balanced, with clarion notes of black cherry, currants and pomegranate.
The reputation and greatness of this vineyard is in decline now that its new owners are substantially increasing the number of planted acres, moving to high-production viticulture and keeping all the fruit to itself.
Bought at the winery several years ago. Can't remember the price and can't find the receipt. -lp
Wine Industry Insight/News Fetch wine samples and review policy
This NewsFetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.
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Put an AWESOME CORK in your 2020!
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================= CONTACT DATA ====================
Lewis Perdue
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com
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