ASSOCIATED WINE INDUSTRY INSIGHT ARTICLES
Mailchimp can be a black hole of legal and regulatory liabilities that dumps all privacy compliance on its Users without fully disclosing potential violations and hazards.
Wine Industry Insight reached out to Mailchimp on Jan. 7, but has had no reply.
While no one is completely ready for California’s new consumer privacy law, Mailchimp is doing its preemptive best to wash its hands of any responsibility for privacy violations regardless of whether its Users are actually responsible or could even be aware of any violations that might occur.
What's more, even if California doesn't come after Mailchimp Users, consumers are on the warpath about privacy issues. That means -- if they lose trust in you -- from half to 87 percent will drop you like a hot rock.
User best efforts: Notify, notify, notify
According to Attorney Joshua Devore, at Dickenson, Peatman and Fogarty in Napa:
Devore noted that the proposed regulations --not yet final -- can be found here: https://oag.ca.gov/sites/all/files/agweb/pdfs/privacy/ccpa-proposed-regs.pdf
The full text of the following sections of this 1,960- word article is available for Wine Executive News Premium Subscribers.
Mailchimp makes it impossible to fully notify email recipient/Visitors
Mailchimp consistently denies responsibility
Top litigator thinks Mailchimp's wrong about its immunity
Mailchimp Users could't possibly know about Third Party privacy practices.
Facebook is a lightning rod and Mailchimp wants to make sure Users get struck and not them
The unknowable risks that Users face
User indemnity of Mailchimp is absolute
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