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From: lewis.perdue@wineindustryinsight.com
Subject: Ups And Downs Of The 2019 Global Bulk Wine Market - Bettina Sulser Bryant & St. Louis Attorney sued by Donald Bryant's sister - Ciatti Global Market Report Nov 2019 - US on-premise rises to the occasion -- November 26, 2019 - WINE NEWS FETCH
Date: 2019-11-25 21:35:41
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Consumers perceive wine as a feminine product. Marketers should take note.
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DAILY NEWS FETCH - November 26, 2019
CREATED BY WINE INDUSTRY INSIGHT & MADE POSSIBLE BY OUR SPONSORS
Publisher/Executive Editor, Lewis Perdue -- Editor, Becca Yeamans-Irwin
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TODAY'S TOP NEWS - We apologize for being a bit late today, but the over-night move of our server to a higher-capacity fiber Level3 backbone took longer than anticipated.
Consumers perceive wine as a feminine product. Marketers should take note. The eye-opening chart is at Daily Data. Scroll down.
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"[C]onsumers quickly learn that society often penalizes those using objects that mismatch their gender, marketing experts said, a practice that starts fairly early in life."
Source: Morning Consult
"'Understanding if and how consumers gender a product’s generic category is one of the first steps in figuring out how to market it,'said Jonlee Andrews, a clinical professor of marketing at Indiana University’s Kelley School of Business.
'It helps answer the question, “Should we lean into the culturally assigned gender or intentionally go against the grain?'”
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================= CONTACT DATA ====================
Lewis Perdue
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Email: lewis.perdue@wineindustryinsight.com
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Adequate but not exceptional. 