Wine.com is still #1 in online wine,
but Drizly, Total Wine & Minibar are closing in.
Technically, Drizly and Minibar are on-demand local delivery services and not direct competitors to Wine.com and Total Wine. Significantly, Lot18, Vivino, invino and other DtC companies are all rolled into "Other."
However, this chart of total alcohol sales offers an interesting comparison of the volume of alcohol sold on-demand compared with online Direct to Consumer. If wine-only sales were charted, Wine.com's dominance would increase. Daily Data will have a follow-up chart on that.
Right-click chart to view a larger image.
Source: Slice/Rakuten Intelligence via Digital Commerce 360