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Autoplay video (with skip) -This video advertisement starts playing automatically when you arrive at a website, followed by video content from the website you are visiting.
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Deceptive links -You reach a website where you need to take an action, such as downloading a file or running a test. Near the links to download are other similar links, which are advertisements.”
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Intracontent (with content reorganization) - As the page loads, the advertisement appears and moves existing content down.
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Intracontent (without content reorganization) -This advertisement appears within the main content of the website.
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Modal -This ad appears on top of a site's content when you go to the site. The ad must be closed before you can interact with the site content.
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Nonmodal -This ad appears on top of the content as you visit a site, typically in the lower right corner of the page. It stays in place as you scroll through the site.
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Persistent banner (top of content) -This ad appears at the top of the page without blocking content, and stays in place as you scroll. It is locked to the top of the browser window.
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Persistent banner (bottom of content) -This ad appears at the bottom of the page and stays in place as you scroll, locked to the bottom of the browser window.
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Prevideo (no skip) -When you play a video on a website, an advertisement plays first.
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Prevideo (with skip)-When you play a video on a website, an advertisement plays first, which you can skip after 5 seconds.
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Related links -These ads appear at the bottom of an article as related links.
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Retargeting -You shop for an item online. Later, you see advertisements for that same item or company on other websites.
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Right rail -This advertisement is located on the right side of the page.
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Right rail (animated) -The advertisement is located on the right side of the page, and it flashes to get your attention.
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Sponsored social media content -This advertisement appears in your feed on a social media site.