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From: lewis.perdue@wineindustryinsight.com

Subject: 66% of wine drinkers find wine descriptions unhelpful in choosing wine - Alcohol sales growing in face of pot legalization in Canada - Rewriting CA wine 'herstory' - Which varieties and countries are most in demand -- OCTOBER 26, 2018 - WINE NEWS FETCH

Date: 2018-10-25 20:01:27

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Wine descriptions are useless for choosing wine say 66% of drinkers. Only 9% rely on critics. These 3 charts at Daily Data are an eye-opener. Scroll down.

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  Duarte Nursery, Inc. is a family owned and operated nursery located near Modesto in the Central Valley of California. Duarte Nursery is the largest permanent crops nursery in the United States, with a history of aggressively marketing innovative products.  

DAILY NEWS FETCH - October 26, 2018

CREATED BY WINE INDUSTRY INSIGHT   & MADE POSSIBLE BY OUR SPONSORS

Publisher/Executive Editor, Lewis Perdue -- Editor, Becca Yeamans-Irwin
 
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Wine descriptions are useless for choosing wine say 66% of drinkers. Only 9% rely on critics. These 3 charts at Daily Data are an eye-opener. Scroll down.

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Duarte Nursery, Inc. is a family owned and operated nursery located near Modesto in the Central Valley of California. Duarte Nursery is the largest permanent crops nursery in the United States, with a history of aggressively marketing innovative products.

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GIVE US THIS DAY OUR DAILY DATA

Reviews and descriptions:
Epic fails for consumer wine recommendations

Laithwaites-1

Data from the 2013 Laithwaites Wines Survey, of 1,000 wine drinkers by polling firm, One Poll. (Laithwaites customers were excluded from the survey.)

laithwait2

Asked why the descriptions were not helpful, responses included finding them meaningless, bearing no relationship to a wine's taste, pretentious and "a load of poppycock."

laithwaite3

More information at this link

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Becca liked this song best: Take Me Home, Country Roads by John Denver

Lew liked this song best: Runaways by The Killers

TODAY'S FEATURED WINE


2013 G&J Your Blood and Mine (Croatia). 50/50 Cab Sauv, Merlot. Full-bodied, well-structured and balanced. Oak and cherry on the nose, with fig, cocoa, and cassis on the palate. Complex. Nice! Received as a sample. Retail $23. -B

This NewsFetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.

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================= CONTACT DATA ====================
Lewis Perdue
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com