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From: lewis.perdue@wineindustryinsight.com

Subject: Americans in the Mood to Spend This Holiday Season - #1 Reason wine club members quit? Got wine they didn't like - Examining Brand Loyalty in the Millennial Era - Revenge of the Grape Market Cycle -- OCTOBER 25, 2018 - WINE NEWS FETCH

Date: 2018-10-24 18:36:13

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#1 Reason wine club members quit? They got wine they didn't like. Check out that and other top churn factors at Daily Data. Scroll down.

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  Duarte Nursery, Inc. is a family owned and operated nursery located near Modesto in the Central Valley of California. Duarte Nursery is the largest permanent crops nursery in the United States, with a history of aggressively marketing innovative products.  

DAILY NEWS FETCH - October 25, 2018

CREATED BY WINE INDUSTRY INSIGHT   & MADE POSSIBLE BY OUR SPONSORS

Publisher/Executive Editor, Lewis Perdue -- Editor, Becca Yeamans-Irwin
 
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TODAY'S TOP NEWS

#1 Reason wine club members quit? They got wine they didn't like. Check out that and other top churn factors at Daily Data. Scroll down.

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CALIFORNIA BRIEFS TAKING THE HIGH ROADS AMAZON DROUGHT/WATER

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Duarte Nursery, Inc. is a family owned and operated nursery located near Modesto in the Central Valley of California. Duarte Nursery is the largest permanent crops nursery in the United States, with a history of aggressively marketing innovative products.

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GIVE US THIS DAY OUR DAILY DATA

Bad recommendations are the #1 cause of wine club churn

Screen Shot 2018-10-25 at 5.15.11 AM
 The inability of existing recommendation methods to match customer tastes is the primary cause of wine club churn and revenue loss.

The same recommendation failure is inherent inaccurately fulfilling the options for selection and trying new wines.
NEWS FETCH PLAYLIST:

While creating this issue:

Becca liked this song best: Folsom Prison by Johnny Cash

Lew liked this song best: Free by Twin Atlantic

TODAY'S FEATURED WINE



Thin, sour raspberry plonk. Almost rises to the level of ordinary.

Over many past decades, I have enjoyed numerous bottles of McLaren Vale Shiraz.
This an insult to the region & a waste of $15.99, Whole Foods. -LP
 

This NewsFetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.

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Allied Grape Growers


================= CONTACT DATA ====================
Lewis Perdue
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com