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From: lewis.perdue@wineindustryinsight.com
Subject: Wine clubs bleed members (& their money) big-time - FL Importer Challenges CA Three-Tier System - Master Somm Says Exam Cheating May Have Happened Before - Industry Leaders Weigh In on the State of the Drinks Business -- OCTOBER 24, 2018 - WINE NEWS FETCH
Date: 2018-10-23 17:39:15
To: Emailing List Subscriber
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Churn, churn, churn: Wine clubs bleed members (and their money} BIG-time every 2.5 years (on average). These two charts illustrate the financial treadwater that afflicts this valuable system. Scroll down to Daily Data to learn more.
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DAILY NEWS FETCH - October 24, 2018
CREATED BY WINE INDUSTRY INSIGHT & MADE POSSIBLE BY OUR SPONSORS
Publisher/Executive Editor, Lewis Perdue -- Editor, Becca Yeamans-Irwin
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TODAY'S TOP NEWS
Churn, churn, churn: Wine clubs bleed members (and their money) BIG-time every 2.5 years (on average). These two charts illustrate the financial treadwater that plagues this valuable system. Scroll down to Daily Data to learn more.
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GIVE US THIS DAY OUR DAILY DATA
Wineries work hard to develop their clubs which provide valuable DTC income, but ...
 Value (according to SVB) = Gross annual club sales, plus gross annual added sales from outside the club while a club member (tasting room and on line), times the total length of time in the club.
... With few exceptions, the life of a club member is about 2.5 years (give or take).
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While creating this issue:
Becca liked this song best: My Blood by twenty one pilots
Lew liked this song best: Diane Young by Vampire Weekend
TODAY'S FEATURED WINE
FRE Sparkling Brut made by Sutter Home. Alcohol-free sparkling wine. Apple and juicy pear, with lots of little bubbles. Pretty sweet at first, but dries out a little toward the finish. Was expecting it to be awful, but it wasn't too bad! Purchased for $7.99 from Hover Crossing Wine & Spirits in Longmont, CO. -B
This NewsFetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.
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================= CONTACT DATA ====================
Lewis Perdue
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com
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