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From: lewis.perdue@wineindustryinsight.com
Subject: US-Canada Wine Trade Argument Fermenting Since 2015 - 7 Deadly Sins of Wine Sales - Good recommendations could reduce wine club churn & increase direct sales - Wine Sales Grow as Consumers Trading Up -- JUNE 15, 2018 - WINE NEWS FETCH
Date: 2018-06-14 19:14:47
To: Emailing List Subscriber
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Good recommendations could reduce wine club churn & increase direct sales. But overall, suggestions are so bad, only 7% click them. But those customers = 26% of revenues
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DAILY NEWS FETCH - June 15, 2018
CREATED BY WINE INDUSTRY INSIGHT & MADE POSSIBLE BY OUR SPONSORS
Publisher/Executive Editor, Lewis Perdue -- Editor, Becca Yeamans-Irwin
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Good recommendations could reduce wine club churn & increase direct sales. But overall, suggestions are so bad, only 7% click them. But those customers = 26% of revenues, Scroll down to Daily Data for a graphics double feature.
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GIVE US THIS DAY OUR DAILY DATA
Good recommendations could reduce wine club churn & increase direct sales. But overall, suggestions are so bad, only 7% click them. But those customers = 26% of revenues
Right-click all images to view a larger version. Left-click to go to data source.
As arbitrary as they often seem, "35 percent of what consumers purchase on Amazon come from recommendations" -- McKinsey
The very small percentage of site visits (7%) that resulted in a click on a recommendation is testament to the irrelevance of most recommendations.
It us probably NOT a coincidence that a Digital Marketing study published in 2015 --3 years before the graphic, above -- found that 93% of users say that offers are NOT relevant regularly or all the time.
More data at: The promise (and pitfalls) of current recommendation engines
NEWS FETCH PLAYLIST:
While creating this issue:
Becca liked this song best: This Is The Life by Two Door Cinema Club
Lew liked this song best: King for a Day/Shout by Green Day
TODAY'S FEATURED WINE
2016 Tora Bay Sauvignon Blanc (Martinborough, New Zealand). Bright acidity, tart citrus, grapefruit, with lots of grassy character. Decent! Purchased for $14.99 from Hover Crossing Wine & Spirits in Longmont, CO. -B
This NewsFetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.
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================= CONTACT DATA ====================
Lewis Perdue
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com
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