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From: lewis.perdue@wineindustryinsight.com
Subject: Pliny The Younger release made $5M impact on Sonoma - eBay Wine Launches - Robert J. Cooper Dies - Ste. Michelle net revenues up - Vector Transmitting Red Blotch Virus Found - ABInBev plays down talk of move beyond beer -- APRIL 28, 2016 - WINE NEWS FETCH
Date: 2016-04-27 22:42:53
To: Emailing List Subscriber
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This $5 million IPA set Sonoma County on fire and filled glasses for 16,000 people from 40 states in only 2 weeks! Scroll down to daily data and drink in all the amazing numbers.
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DAILY NEWS FETCH - April 28, 2016
CREATED BY WINE INDUSTRY INSIGHT & MADE POSSIBLE BY OUR SPONSORS
Publisher/Executive Editor, Lewis Perdue -- Editor, Becca Yeamans-Irwin
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This $5 million IPA set Sonoma County on fire and filled glasses for 16,000 people from 40 states in only 2 weeks! Scroll down to daily data and drink in all the amazing numbers.
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CRAFT BEVERAGES: BEER, CIDER, WINE & SPIRITS - A Sampling of Today's Headlines
- Russian River Brewing Co.’ Pliny the Younger boosts local economy $5M
- AB InBev plays down talk of move beyond beer
- The Weirdest Ingredients You’ll Ever See In A Beer
- Craft Beer Attorney Coalition will make its debut at #CBC2016
- Beer Can Help You Lose Weight
Get the rest of today's craft news at Craft Beverage Insights
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GIVE US THIS DAY OUR DAILY DATA
 Source: Sonoma County Economic Development Board (EDB)
In February 2016, the Economic Development Board (EDB) partnered with Santa Rosa-based Russian River Brewing Company to measure the economic impact of visitors traveling for the annual release of their world-famous craft beer known as Pliny the Younger.
Informed by surveying throughout the two-week event, economic impact analysis found that the total economic impact generated was $4.88 million!
This impact is the result of direct tourist spending within Sonoma County and the multiplier effects of that spending on other supply industries.
Of the 16,000+ attendees, surveying results indicated that people traveled from 40 states and 11 different countries to sample Pliny the Younger.
View the full Report for additional information on tourist spending, lodging, locations and more!
NEWS FETCH PLAYLIST:
While creating this issue:
Becca liked this song best: Spill The Wine by Eric Burdon
Lew liked this song best: Fences by Phoenix
TODAY'S FEATURED BEVERAGE
Collette Farmhouse Ale from Great Divide Brewing Co. (Denver, CO).
Complex, fruity, and almost a little tart. Unique brew!
The husband really enjoyed this beer (he busted it open while I was putting our son to bed and drank most of it before I got a hold of it). -Becca
This NewsFetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.
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================= CONTACT DATA ====================
Lewis Perdue
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com
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