From: lewis.perdue@wineindustryinsight.com
Subject: Can a Strong 2015 Vintage Change the Game for Bordeaux? - How the bacteria in your mouth can affect the way you taste wine - US Drinks More Pink, So Provence Is In The Black - Q&As about Saudi land purchases in the US -- MARCH 31, 2016 - WINE NEWS FETCH
Date: 2016-03-30 23:38:42
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Targeting Millennial customers means recognizing that they value healthy and sustainable and are willing to pay more for it than any other generation. See the Nielsen numbers in Daily Data. Scroll down.
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DAILY NEWS FETCH - March 31, 2016
CREATED BY WINE INDUSTRY INSIGHT & MADE POSSIBLE BY OUR SPONSORS
Publisher/Executive Editor, Lewis Perdue -- Editor, Becca Yeamans-Irwin
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TODAY'S TOP NEWS
Targeting Millennial customers means recognizing that they value healthy and sustainable and are willing to pay more for it than any other generation. See the Nielsen numbers in Daily Data. Scroll down.
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CRAFT BEVERAGES: BEER, CIDER, WINE & SPIRITS - Including the following top headlines:
- That 'craft' beer you're digging is probably not a craft beer after all
- Heaven Hill’s Evan Williams Crosses 2 Million Cases, Projects Further Growth Ahead
- Why Have There Been So Few Women In The World Of Whiskey?
- Water: The Overlooked Essential
Get the rest of today's craft news at Craft Beverage Insights
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Source: Nielsen Global Generational Lifestyles
Anti-alcohol advocates have ramped up their efforts to demonize all levels of alcohol consumption and, over the past decade, have plastered the media with numerous biased studies, many of them incomplete and poorly done.
Unbiased examinations of the health effects of moderate consumption still indicate that moderate consumers live longer, healthier lives.
If makers of alcoholic beverages continue to allow poor studies of consumption to dominate news reports, they will abandon a prized Millennial product consideration quality.
However, the beverage alcohol industry seems asleep at the wheel and incapable of acting.
NEWS FETCH PLAYLIST:
While creating this issue:
Becca liked this song best: Rapture by Blondie
Lew liked this song best: 1983 by Neon Trees
TODAY'S FEATURED WINE

Tannic, no fruit, undrinkable when first opened. I re-corked, set it aside.
Two days later: balanced, nice fruit.
I expect extended breathing time for recent vintages of pricey wines.
But buyers of inexpensive ($7.98 Safeway 6/btl) wines expect them to be ready when opened. - Lew
This NewsFetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.
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================= CONTACT DATA ====================
Lewis Perdue
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com
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