TODAY'S TOP NEWS

• New Forecast Says Massive El Niño gains strength, likely to drench key Calif drought zone
• Owners of fire-damaged land in CA urged to guard against soil erosion
• This is how a virus infection could solve your Pierce’s disease outbreak
• California Water Restrictions Could Continue Under New Executive Order
• Wine media and the internet: are we drowning in a sea of mediocrity?
• The Business of Wine. Accessing key information. *Sponsored Link*

• Premium Pinot takes big hit in 2015 Calif wine grape harvest. Other varietals mostly lower too
• ‘Unusual’ states ramp up U.S. wine production
• Wine Harvest 2015: Burgundy Winemakers Report Great Wines, but Low Quantities
• 2015 Beaujolais Nouveau wine is the best in a lifetime
• How to become a wine pro? Visit ProWein 2016 in Düsseldorf, Germany *Sponsored Link*

• Napa Valley Vintners Awards $3 Million to Children’s Education in Napa County
• Sonoma-based The Other Guys Rebrands As 3 Badge Beverage Corporation, Sales Up

• U.S. EPA Awards $1 Million Grant to Research Impact of Drought on Water Quality
• Complex water governance in the California Delta
• Solano agriculture faces first water allocation policy
• El Niño is not the cavalry
• All the water we can get – managed groundwater recharge in California
• Earth's hidden groundwater mapped: Less than six per cent renewable within a human lifetime

• What millennials want in wine, according to PA wineries
• 15 random stats about how to market to millennials
• Build stronger relationships with your winery and tasting room customers through reading and responding to online reviews
• Being All Things To All People Is a Marketing Dead End
• Six ways to keep customers from abandoning your online shopping cart

• Record-breaking ProWein China praised

• Facebook Advertising Is Where It's at
• Wine and Math? A One-of-a-Kind Pairing

• EMV - Why Your Winery Should Care

• Master Somm Candidates do battle on Uncorked

• The Taste of Scent (PDF)
• An Uncertain Future for the World’s Most Iconic Sweet Wines
• Beaujolais: It's Pronounced Gamay

• Bruwer Raats And The Rise Of South African Chenin Blanc
• From the military to wine making
• In conversation with Adrian Bridge

• Harvest work lifts Washington somm’s wine appreciation

• Washington State University Viticulture & Enology receives USDA grants
• Finger Lakes Community College wine program now realizing fruits of its labor

• The Importance Of Dormant Pruning
• A Closer Look At Grape Splitting
• How Genetics Are Changing Grapevines
• Automated segmentation of vineyard rows for data extraction using UAVs

• The Norway wine underground
• UK: Supermarket wine ranges ‘like baked beans’

• How Australia’s winemakers are pushing new frontiers in the industry
• Aussie wine exporters gain finance advantage
• Could Australia Be To Thank For Making Chardonnay Cool Again?

• China wine imports rebound in 2015

CRAFT BEVERAGES: BEER, CIDER, WINE & SPIRITS

Today’s Craft Beverage Insights News has 57 new links including the following top headlines:

• Is Beer Looking to ‘Sweeten’ Its Deal with Drinkers?
• Ohio Craft Brewers Association Supports Industry as It Reaches $1.2B Economic Impact
• Georgia officials catered to distributors’ wishes over those of craft brewers
• Hot Hard Cider Market Showing Signs of Cooling
• A Rogue Gene Could Be Making You Act Like a Drunken Idiot

Get all today's news at Craft Beverage Insights here.