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DAILY NEWS FETCH - September 28, 2015
CREATED BY WINE INDUSTRY INSIGHT & MADE POSSIBLE BY OUR SPONSORS
Publisher/Executive Editor, Lewis Perdue -- Editor, Becca Yeamans-Irwin
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TODAY'S TOP NEWS
Marketers: Mobile browser traffic is 2X bigger than app traffic which is beating browser traffic. What? How? Today's Daily Data double feature has the answer. Scroll down. (Hint: It's not how big you are. It's how you are big.)
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CRAFT BEVERAGES: BEER, CIDER, WINE & SPIRITS
Today’s Craft Beverage Insights News has 70 new links including the following top headlines:
- Judge dismisses most Tito’s ‘handmade’ lawsuits
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- With bottles ready, N.C. distilleries prep for on-site sales
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- At Oktoberfest, people buy more beer when the price rises
- AB InBev and SABMiller: bid could be made this week
Get all today's news at Craft Beverage Insights here.
GIVE US THIS DAY OUR DAILY DATA
Here's how mobile browser traffic is 2X bigger than app traffic which is beating browser traffic. What? How?
Morgan Stanley uses comScore data To say the browser is winning
Source: Morgan Stanley - - Right-click image to enlarge.
comScore uses its own data To say apps are winning
Source: Comscore - Right-click image to enlarge.
It's not how big you are. It's how you are big. Morgan Stanley focuses on unique visitors. comScore focuses on actual user time spent. So, in a real sense, they are both winning. Click on the source link for more charts and explanation. Source: VentureBeat.
Searching ... searching... FOUND IT!
If you dig deeper, you will find that the mobile web is for discovery ... it wins when people search for something. Apps consume more time (especially with games) when people find what they are looking for.
NEWS FETCH PLAYLIST:
While creating this issue:
Becca liked this song the best: Girls on Film by Duran Duran
Lew liked this song the best: California by Phantom Planet
TODAY'S FEATURED WINE
Bogle Vineyards 2012 Phantom California red wine.
A dream bottle for big wine fans looking to avoid the nightmares of high prices. Deep, rich, intense blackberries and cranberries with a stiff tannin backbone to to balance it out. Phantom red wine $14.99 at Trader Joe’s.
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