MATTERS OF TASTE
REGIONAL WINE NEWS
AG, GROWER & CELLAR NEWS
EUROPE & THE UK
NOT JUST FOR THE TRADE
CRAFT BEVERAGES: BEER, CIDER WINE & SPIRITS
HOW DO YOU GENERATE INTEREST
IN YOUR COMPANY?
News Fetch is How - Our 22,000+ daily subscribers make the decisions you need for better profitability.
We have more news and more subscribers than the rest of the competition.
And with the lowest ad rates, we're your Best Value
Go here to learn more: Advertise with WII or email Editor & Publisher Lewis Perdue"
GIVE US THIS DAY OUR DAILY DATA
Over-Represented Wine Drinkers:
Millennials, Greatest Generation
Right-click image to enlarge & clarify.
NEWS FETCH PLAYLIST:
While creating this issue:
Becca liked this song the best: Ratfinks, Suicide Tanks, and Cannibal Girls by White Zombie
Lew liked this song the best: The Royal We by Silversun Pickups
TODAY'S FEATURED WINE
Lewis Perdue's Rating of Matanzas Creek Winery: Sauvignon Blanc: Sonoma County-California: : 2012: United States
When passion and authenticity walk out the door with the owners of a small boutique winery after an acquisition by a huge one, excellence inevitably follows.
The acquired wine becomes just another SKU to be managed by someone who cares more about spreadsheets than making wine.
Matanzas Creek has suffered from that more than most.
This 2013 Sauvignon Blanc was sour, thin, feeble on fruit with a bottled water mouthfeel and the substance of a politician's speech.
And the sting of being over-taxed: $22. Really?
And to show just how out of touch the acquiring winery can be, this is the prize-winning fiction on the winery web site: From Matanzas Creek web site: "Expressive and bursting with aromas of white grapefruit, pumelo, nectarine and lemon thyme, hints of fresh oregano and yellow guava finish out the profile. Crisp in texture with bright acidity, the Sonoma County Sauvignon Blanc utilizes our entire breadth of winemaking techniques to create this beautiful wine."
Hello Kitty is better connected to reality than that.
For winery tasting samples, gifts from friends or family or samplings at a party or event, review it truthfully, but only if I like it. If I have paid my own very-hard-earned money on a bottle, the gloves are off and it gets what it deserves ... whether perfect or puerile.
This NewsFetch was hand-crafted for you by Editor/Publisher Lewis Perdue and Assistant Editor, Becca Yeamans-Irwin. Visit Becca's website at The Academic Wino.
More of Lew's images -- labels and more -- at lewisperdue_author
To UNSUBSCRIBE: Click [UNSUBSCRIBE]
To SUBSCRIBE CLICK HERE