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Social chatter becoming more influential on purchasing and consumption decisions

Source: eMarketer

TODAY'S FEATURED WINE

One of the problems with wine on tap? No label to take a photo of.

Lost branding opportunity, exhibit #1: The wine list at Intermezzo in Santa Barbara from a visit a couple of weeks ago.

Intermezzo is a less formal version of the adjacent Wine Cask Restaurant. Both restaurants are co-owned by Doug Margerum of the winery.

But back to no label. The wine list is as good as that gets. I will say that the Margerum M3 is the first cask wine I have tried that did not taste stale and oxidized. However, the M3 hardly seems genetically related to its uber-yummy fifth cousin fo
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Lewis Perdue
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com