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The Wine Group Announces Acquisition of 7 Deadly Brand

America’s #3 Wine Supplier Adds America’s #1 Zinfandel To Portfolio


Livermore, Calif., October 22, 2018 – The Wine Group announced today that it has purchased the 7 Deadly brand, the #1 Zinfandel brand in the U.S., from Michael David Winery.


First released in 2002, 7 Deadly’s lead SKU, 7 Deadly Zins, has been the #1 Zinfandel in America since 2015. Its powerful, racy style, sourced from certified sustainable old vine Zinfandel vineyards in the Lodi AVA, remains distinct among California Zinfandels. The 7 Deadly brand also includes 7 Deadly Red, a proprietary red blend from the Lodi AVA that has grown approximately 500% over the last 52-weeks.


“We are always looking for strong brands built on quality that have potential to grow, and we are thrilled to bring 7 Deadly into The Wine Group’s portfolio,” said Brian Vos, CEO of The Wine Group. “We look forward to continuing to work with 7 Deadly’s growers in the Lodi AVA, which we believe grows the best Zinfandel in California and the world.”


7 Deadly was founded by brothers Michael and David Phillips, who saw an opportunity with the quality Zinfandel grown in the Lodi AVA. In addition to being the #1 Zinfandel in the U.S. four years running, the brand has been cited as a Hot Brand winner by Impact Magazine and has received 90+ scores for numerous vintages from key publications.


International Wine Associates (IWA), a California-based M&A advisory firm that specializes in the wine industry, served as the exclusive advisor to and represented Michael David Winery in this transaction. Terms of the transaction were not disclosed.


For information about International Wine Associates:


About The Wine Group


Established in 1981, The Wine Group is America’s third largest wine supplier. Based out of Livermore, CA in the historic Concannon Estate, the Wine Group is management owned and operated. Its portfolio of wines includes AVA Grace, Benziger Family Winery, Beso Del Sol Sangria, Chloe Wine Collection, Concannon Vineyard, Cupcake Vineyards, Franzia, Imagery Estate Winery, McManis Family Vineyards, and Trapiche.


Nielsen 52-week ending Aug 11, 2018, Sum of $s vs. YA, Total US xAOC+Liq Plus+Conv;

Nielsen YE 2015, 2016, 2017, Total US xAOC+Liq Plus+Conv