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62% of Americans prefer beer & spirits. #1 reason? It’s too hard to find a wine that they like

#2 Reason: Unpopularity breeds aversion — It matters to share with friends.

Screen Shot 2018-10-22 at 4.50.25 AMSource: Wine & Viticulture Journal

Screen Shot 2018-07-31 at 6.45.27 AMSource: Gallup