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Home » Archives by category » News Reporting & Journalism

So what the HELL is the NEWS here?

  This week has seen an overabundance of clueless news releases that FAIL to reveal WHAT the news is and WHY an editor (or anyone else) should care.   That sort of “news” release screams DELETE IMMEDIATELY.   Instead of sending DOA “releases,”  the writer needs to think: “Clickbait? Have I written a solid ethical  […]

The truth rarely hides beneath nuance

Spinning bad or inconvenient news is a practice that is often done badly: Badly when the spin is an obvious groaner. Worse when it indicates something that seems like a certainty at first glance, but which — on further examination — really says nothing at all. Thus offering the casual reader the indication of a […]

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Correction: Foppoli is mayor of Windsor, not Healdsburg

On Friday, I incorrectly wrote a headline indicating that Dominic Foppoli was mayor of Healdsburg. He is the mayor of nearby Windsor. I’ve met Dominic Foppoli several times at events over the past few years — always in Healdsburg. I had that in mind when I wrote the headline. I apologize for the error. Lewis […]

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This smelly vendor survey lacked data integrity, so USA Today flushed their stinky article down the drain.

Wine Industry Insight has previously written about slipshod vendor-conducted “surveys” that have obvious conflicts of interest and are concocted for marketing reasons.   We often get angry emails from the creators of smelly surveys on why our News Fetch daily briefing does not run links to them.   Well, USA Today’s recent retraction is a […]

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Wine Industry Insight/News Fetch wine review policy

Most wines reviewed in News Fetch’s popular “Wine of the Day” feature are purchased by the editors with their own funds. We do get an occasional bottle from wineries.   Wines that we buy get the review they deserve regardless of whether they are a rant or a rave. We feel this reflects the average […]

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Presentation and supplemental material for participants of WBC18

WBC18 Presentation Daily Bruin Handbook

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How to tell if a survey is credible

Determining whether a survey is credible and the data valid as presented is often a difficult task.   Unfortunately, many surveys lack credibility because they fail to meet standards for design, implementation and transparency.   Significantly, sales and marketing surveys that present deliberately slanted information designed to elevate the issuing company or to denigrate competitors […]

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“Gotta Read” content boosts your readership. Here’s how to create it.

Note: The analytics charts showing the results of McMillan’s successful construction are at the bottom of this article.     This article looks at how a recent blog post by Rob McMillan, EVP and Founder of Silicon Valley Bank’s Wine Division hit a home run in readership.   That post — Restaurant Wine Sales Collapsing for […]

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Why You Should Never Announce an Announcement

“Announce” is redundant. It is a bland boring word, kind of like cheap corn filler or  ground beef. It dilutes your message and wastes the precious few words you have to grab a potential reader’s attention. The fact that you have sent out a press release or other announcement is proof that you have “announced.” […]

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Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and grandfathering them for ongoing advertisers. What’s more, to lower the annoyance factor, the grandfathered ads must make slower transitions and remain static longer. And they animate once and then remain still. Our eventual goal is no animations […]

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