General Terms of Advertising Service
We accept .jpg, .png and .gif formats.
File size should not exceed 150K.
Animated .png or .gif ads are NOT acceptable. Animated Flash, Shockwave, Java, or other "twitching" or animated advertisements are also unacceptable.
Ads that are served by central ad servers are not acceptable out of respect and safety for our subscribers and other advertisers.
This is because ads from those sources are blocked by ad blocker software. This is because central ad severs have been shown to serve ads that can pose a security risk, violate privacy, annoy readers and slow the download of content.
Malware and tracking cookies are always potential problems and are among the reasons that Ad blocker usage rose 30% in 2016.
In addition, having one ad that violates ad blocker standards usually causes ALL advertisements to be blocked. Significantly for you, this means that using a central ad server means that your ad will not be seen by a substantial number of people.
MORE ON AD BLOCKERS
Wine Industry Insight has been certified ad blocker compliant for many reasons, but a principle one is that our web site and daily emails do not display ads from central advertising servers.
In addition, ad blockers prohibit the display of most -- if not ALL -- animated ads. (See Article Here for More Information)
Due to numerous subscriber complaints, we do not accept Flash (or HTML5 equivalents), auto-run video or audio or similar formats.
No pop-up, pop-under or other sneaky and intrusive techniques allowed.
In addition to standard sizes, we can also do custom ad sizes and placements, within the limits of the server software.
PLEASE remember to include ALT tags and data for your advertisements. This ensures that search engines will be able to find and "read" your ads, as well as ensures that users who do manage to block ads will still see the ALT text. (Not sure what an ALT tag is? See More Information Here.)
Advertisement content must be in good taste. In general, acceptable content includes most anything that is legal and is not misleading, false, defamatory, obscene or in violation of intellectual property laws. Good taste to be ultimately determined by Wine Industry Insight.
We encourage frequent, noticeable updates and changes to your ads to keep grabbing the attention of subscribers. Such changes can be as frequent as once a week. We do not charge for this service as long as those take place over weekends when templates are updated.
Payment is due on the first day the ad starts running. We will invoice you every month. The first month will be pro-rated and subsequent months will be due on the first.
TRUTH IN ADVERTISING/INDEMNIFICATION FOR LIABILITY
Advertiser is solely responsible for any legal liability arising out of or relating to (1) the Advertisement, and/or (2) any material to which users can link to through its Advertisement.
Advertiser warrants that the Advertisement and Link supplied comply with advertising standards; that it holds the necessary rights to the Advertisement and Link, if applicable, and that the use, reproduction, distribution, or transmission of the Advertisement will not violate any criminal laws or any rights of any third parties, including, but not limited to, such violations as infringement or misappropriation of any copyright, patent, trademark trade secret, music, image, or other proprietary or property right, false advertising, unfair competition, defamation, invasion of privacy or rights of celebrity, violation of any anti-discrimination law or regulation, or any other right of any person or entity.
Advertiser agrees to indemnify Wine Industry Insight and to hold Wine Industry Insight and its assigns harmless from any and all liability, loss, damages, claims, or causes of action, including reasonable legal fees and expenses that may be incurred by Wine Industry Insight, arising out of or related to Advertiser's breach of any of the foregoing representations and warranties.
The Advertiser agrees to hold Wine Industry Insight and/or its assigns harmless for content of its advertising. Advertiser further agrees to indemnify Wine Industry Insight from any and all claims and/or damages arising from its advertising.
Wine Industry Insight and its assigns shall be held harmless for the unintentional and temporary interruption of an Advertisement due to unforeseeable circumstances beyond its scope of normal control.
Advertiser shall not assign this Agreement to a third party without first obtaining the written consent of Wine Industry Insight. Any attempt to assign this Agreement without such consent shall render it null and void and any remaining dollar amount representing any unused advertising shall be forfeited.
This Agreement shall be governed by and construed in accordance with the laws of the State of California.
This Agreement and any and all exhibits and attachments are the complete and exclusive agreement between the parties with respect to the subject matter hereof, superseding and replacing any and all prior agreements, communications, and understandings (both written and oral) regarding such subject matter, provided that all pricing will be governed by Wine Industry Insight's pricing information, whether printed on paper or electronically. This Agreement may only be modified, or any rights under it waived, by a written document executed by both parties.
In the event of any dispute or default as to the terms of this Agreement, the prevailing party shall be entitled to recovery of
reasonable attorney fees and costs in addition to any damages occasioned thereby.
EXECUTION OF THIS AGREEMENT
The acceptance of an advertisement by Wine Industry Insight shall constitute acceptance of these terms by Wine Industry Insight.
Submission of an advertisement and payment for said advertisement to Wine Industry Insight shall constitute acceptance of these terms by Advertiser.
Publication of Advertiser's advertisement by Wine Industry Insight will serve as visible confirmation of both parties' acceptance of these terms.