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Yellow Tail’s $5 Mil “Tastes Like Happy” ad aimed at 2019 Super Bowl
According to Shanken Daily News: Yellow Tail is planning to spend $5 million on Superbowl 2019 ads. The…
Vintage Wine Estates buys Qupé
NEWS RELEASE – Nov 4, 2018 Vintage Wine Estates has purchased the Qupé wine brand. Founded in 1982…
Vintage Wine Estates buys Leslie Rudd’s Distillery No. 209
Acquires brand and inventory of San Francisco distillery founded by Leslie Rudd NEWS RELEASE November, 1, 2018. San…
With Vintage Point Partnership, Dave Phinney Looks To Bolster Department 66 Brand
Courtesy of Shanken Daily Known as one of California’s most innovative winemakers, Dave Phinney is also at work…
Shanken: Direct-Shipping, Part 2: The Retail And Wholesale Landscape
While wineries are hitting their stride with direct-shipping, retailers are facing resistance on the shipping front. Since 2005,…
Direct-Shipping Goes Mainstream
Direct shipping of wine is now mainstream in much of the United States. Last year, volume of direct-shipped…
Presented By:
Wine Industry Reflects on Emerging Issues, Trends and Recent Fires Shaping Future at Unified SymposiumNEWS RELEASE SACRAMENTO, Calif., January 25, 2018 â€â€œ Every facet of the wine industry, from research and January 26th, 2018Cannabis Drinks Expo To Launch, July 2019, San FranciscoNEWS RELEASE, January 26, 2018 Cannabis Drinks Expo launches to tackle most disruptive challenge to drinks industry January 26th, 2018Surge in Wine Tourism Brings Huge OpportunitiesSponsored by ProWein By Mark Angelillo Mark co-founded Snooth.com over 10 years ago with the goal of January 23rd, 2018Wine’s Trending Pursuit of Freshness: Why Less is MoreThis content provided by ProWein 2018 By Stuart Pigott and Paula Sidore Wine boasts 6,000 years November 21st, 2017MORE PRESENTED BY |
Online Usability
Why Your Email Contact Form Says “Go To Hell” To Your Web Site VisitorsNo one really has time to fill out all your little boxes. Fill in the blanks. Screw that! April 29th, 2015What Message Is Your Old Blog/Site Sending?The sale of eWinery Solutions was so NOT a surprise given the persistent coma of its website. Note September 18th, 2014Offending Ads – Pages That Twitch With AnimationsThe number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and September 15th, 2014How do you make a sponsored content link pay off?Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not September 9th, 2014MORE ONLINE USABILITY |
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News Reporting & Journalism
Wine Industry Insight/News Fetch wine review policyMost wines reviewed in News Fetch’s popular “Wine of the Day” feature are purchased by the editors with... October 7th, 2018Presentation and supplemental material for participants of WBC18WBC18 Presentation Daily Bruin Handbook... October 4th, 2018How to tell if a survey is credible or just fake dataSurveys are a dime a dozen. There’s even an app for that (Survey Monkey). However, most surveys cannot... January 30th, 2018“Gotta Read” content boosts your readership. Here’s how to create it.Note: The analytics charts showing the results of McMillan’s successful construction are at the bottom of this article.... June 18th, 2017MORE REPORTING & PROMOTING |
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Malibu Coast AVA Devastated By Woolsley Fire – Some structures saved by vines
By Lewis Perdue with extensive assistance from the Malibu Coast Vintners and Grape Grower’s Alliance Vineyards and wineries in the Malibu Coast AVA have been heavily damaged or destroyed by the still-raging Woolsey fire in the coastal hills west of Los Angeles. Neglected by…
2018 Worldwide wine production rebounds after historically low 2017 vintage – OIV
 2018 vitivinicultural production is third-highest since 2000. Source: OIV news release…
Kuvée brings in $8.25 million before biting the dust at #16 in WineTech funding + Bonus #15 (SevenFifty)
SevenFifty is #15 in WineTech funding, but that profile is a premium-only feature, no free preview. Redacted content available for premium subscribers. The full chart and additional articles are available to Wine Executive News Premium Subscribers who may Log-In Here: CCBill premium subscribers, please…
At $20 million, Vinfolio (after 15 years of financial instability) moves into #12 position in wine tech funding series
NOTE: Given the wine industry’s general lack of financial transparency, the confirmed investments in this article are most likely lower than actual amounts. Wine Industry Insight sent a courtesy draft of this chart to the company and requested any corrections or comments. No response was…
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Minibar Delivery’s on-demand wine types remain relatively constant for past 3 years
Chart: Minibar Delivery…
DTC seen as financial salvation for wineries, but revenue growth is erratic
Source: 2018 DTC survey by Silicon Valley Bank & Wine Business Monthly…
New chipped credit cards not curtailing fraud increases
Source: Gemini Advisory…
60% of Millennials are likely to buy private-label beverages
Source: eMarketer…
Wine ranks overwhelmingly #1 for Minibar Delivery’s on-demand revenues
Source: Minibar Delivery…
Subscription boxes are gaining favor online. Winc’s experience led to top-selling new wines.
Learn about Winc’s experience at source: eMarketer…
These DTC spoilers could drive your customers elsewhere
Source: eMarketer…
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Effective Advertising
Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis PerdueClick to download PDF: Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis... June 3rd, 2018Mobile Internet growing, but desktop dominates business hours & purchase decisionsRight-click images to enlarge Image Source: Lewis Perdue keynote presentation, 2017 International Bulk Wine & Spirits Show IBWSS... July 27th, 201713 ways Online Advertising Is Less Expensive, More Secure & Convenient for You On Wine Industry Insight Comparable Banner Price WBM: Charges separately for Web and email. That more than doubles ad prices WII: One... December 29th, 2015Offending Ads – Pages That Twitch With AnimationsThe number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and... September 15th, 2014How do you make a sponsored content link pay off?Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not... September 9th, 2014Corporate Awards & Prizes: Subtle Ways Of Biasing Media CoverageAnd one step on a slippery slope toward being a “made man” (or woman. Financial scribes urged to... June 26th, 2014Developing The Effective Online AdvertismentThe following is part 1 of the course materials that I use in my “Communications as Capital” class... June 10th, 2014MORE EFFECTIVE ADVERTISING |
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Real Estate
NEW REAL ESTATE COVERAGE: You’re only as far away from dirt as your next glass of wineGrowing up in a farming family, the household mantra to city folk was that, “You’re only as far... September 5th, 2017MORE REAL ESTATE |
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