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Rooted in the wine regions of Napa and Sonoma, Dickenson Peatman & Fogarty provides full service legal representation to clients throughout California, the United States and abroad, and has extensive experience in wine law and the wine industry.  The Firm’s major practice areas include alcohol beverage law, business and corporate dealings, land use matters, labor and employment, civil litigation, intellectual property, geographical indications, real property transactions, estate planning and probate, water law as well as wine law.


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Worth a Look

69% chance of a recession by 2020 thanks to Fed’s interest rate bungling – Rabobank

Download the full North American Agribusiness Report from Rabobank (PDF)…

Dogs hot on the trail of “corked” cooperage make their way to the North Bay

NOTE: This article is not paid content. No commercial incentive or promise of remuneration has been paid, promised,…

Profile matching: a test of the Palate Club system

Palate Club uses a profile matching system. This article explains some of the issues with that method.…

Pacific Gas & Electric – Bankruptcy-Related SEC Filings

The following are the most recent documents filed by PG&E with the SEC as of 5:39 a.m., Jan.…

Wine Startup, Vinebox, Raises $5.9 Million to Bring Wine-by-the-Glass to Your Doorstep

  NEWS RELEASE, January 9, 2018 San Francisco, CA – VINEBOX Inc., parent company for VINEBOX and Usual,…

Calif Annual Grape Crush Report Could Be Delayed by Shutdown – CA Winegrape Growers

NEWS RELEASE January 9 – Crush Report may be Impacted by Government Shutdown   SACRAMENTO, January 9, 2019…

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Sextant Wines Purchases Old Edna Township

NEWS RELEASE After operating Sextant Wines in Old Edna for a decade, Nancy and Craig Stoller have purchased

January 29th, 2019


Non-profit research group tries to bridge the wine industry gap between discovery & application

  NEWS RELEASE   Applied Research Platform Established for Benefit of the Wine Industry   Rescue, CA, January

January 28th, 2019


Pacific Highway Wines Sets New Renwood Plans in Motion

  NEWS RELEASE   Renwood Ranch Vineyard Focus and Regional Wine Projects Coming Soon   GREENSBORO, NC (January

January 25th, 2019


Delicato Family Wines Forms Fine Wine Sales and Marketing Division

NEWS RELEASE   Family-owned wine company launches Transcendent Wines and new Delicato Brand Identity   NAPA, Calif. (January

January 24th, 2019


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Online Usability


Why Your Email Contact Form Says “Go To Hell” To Your Web Site Visitors

No one really has time to fill out all your little boxes. Fill in the blanks. Screw that!

April 29th, 2015


What Message Is Your Old Blog/Site Sending?

The sale of eWinery Solutions was so NOT a surprise given the persistent coma of its website. Note

September 18th, 2014


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and

September 15th, 2014


How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not

September 9th, 2014


MORE ONLINE USABILITY


News Reporting & Journalism


Wine Industry Insight/News Fetch wine review policy

Most wines reviewed in News Fetch’s popular “Wine of the Day” feature are purchased by the editors with...

October 7th, 2018


Presentation and supplemental material for participants of WBC18

WBC18 Presentation Daily Bruin Handbook...

October 4th, 2018


How to tell if a survey is credible

Determining whether a survey is credible and the data valid as presented is often a difficult task.  ...

January 30th, 2018


“Gotta Read” content boosts your readership. Here’s how to create it.

Note: The analytics charts showing the results of McMillan’s successful construction are at the bottom of this article....

June 18th, 2017


MORE REPORTING & PROMOTING


DtC Report methodology still obscure: lack of disclosure makes current analysis untrustworthy & irrelevant for business decisions

Shipcompliant blasted out a mass email Feb. 13 that seemed to promise some degree of transparency for the data manipulation process: “The Highlights and Methodology of the 2019 Direct-to-Consumer Wine Shipping Report.”   Sadly, that email contained no actual methodology beyond that of its original…

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BeatBox bests Saucey, moves into #16 position in Wine Tech fundings with $15.87 million

This is part 2 of a 2-part premium double feature. The first article is at: Leading Millennials to wine? Sell the fun and don’t call it wine! But will BeatBox go the way of wine coolers and Annie Greensprings?   Beatbox makes a wine-based fruit…

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Beatbox leads Millennials to wine by selling the party (and not mentioning wine!) Did Mark Cuban buy into the future or another Annie Green Springs?

This is part 1 pf a 2-part premium double feature. The second article is at: BeatBox bests Saucey, moves into #16 position in Wine Tech fundings with $15.87 million.   It’s fun, cheap, tasty/fruity, quaffable, intoxicating and all dressed up to party! Especially for the…

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UPDATED: Wine Institute receives $6,482,501 from USDA Market Promotion Program for Export Promotion

  UPDATE:   On Feb. 12, the USDA released a list of ATP Funding Allocations which confirmed that The Wine Institute received $9,789,190. However, it is unclear and unstated whether this amount is in addition to the $6,482,501 from USDA Market Promotion Program previously reported…

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Daily Data

Desktops still rule: Smartphones accounted for 51% of 2018 holiday ecommerce visits, but only 31% of revenues.

69% chance of a recession by 2020 thanks to Fed’s interest rate bungling – Rabobank

Download the full North American Agribusiness Report from Rabobank (PDF)…

Your social media results will improve if your brand engages consumers in these 7 ways

Source: Sprout Social via Marketing Charts…

4 million cases of Aussie wine sold around the world in 2018: Value up 10%

Source: Wine Australia…

Cannabis drinks are a thing now, but wine’s still too tiny to make a market impact

Right-click chart to view a larger image. Source: Danny Brager, Nielsen, Presentation Jan. 30 at…

Retail Growth: Spirits Leading; Beer Lagging, Wine in the Middle – Nielsen

Your online sales to GenX and Millennials are DOA unless you’re designed for mobile


READ MORE DAILY DATA

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Effective Advertising


Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis Perdue

Click to download PDF: Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis...

June 3rd, 2018


Mobile Internet growing, but desktop dominates business hours & purchase decisions

Right-click images to enlarge Image Source: Lewis Perdue keynote presentation, 2017 International Bulk Wine & Spirits Show IBWSS...

July 27th, 2017


13 ways Online Advertising Is Less Expensive, More Secure & Convenient for You On Wine Industry Insight

 Comparable Banner Price WBM: Charges separately for Web and email. That more than doubles ad prices WII: One...

December 29th, 2015


Offending Ads – Pages That Twitch With Animations

The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and...

September 15th, 2014


How do you make a sponsored content link pay off?

Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not...

September 9th, 2014


Corporate Awards & Prizes: Subtle Ways Of Biasing Media Coverage

And one step on a slippery slope toward being a “made man” (or woman. Financial scribes urged to...

June 26th, 2014


Developing The Effective Online Advertisment

The following is part 1 of the course materials that I use in my “Communications as Capital” class...

June 10th, 2014


MORE EFFECTIVE ADVERTISING