Comments on: WII MASH-UP: Coupons A Big Hit Especially With Online & Affluent Consumers http://wineindustryinsight.com/?p=6745 News you NEED to know Wed, 08 Sep 2010 23:58:44 +0000 http://wordpress.org/?v=abc hourly 1 By: raghav http://wineindustryinsight.com/?p=6745&cpage=1#comment-6540 raghav Mon, 30 Nov 2009 18:42:24 +0000 http://wineindustryinsight.com/?p=6745#comment-6540 Great summary. In addition to print and online coupons, Mobile coupon adoption is growing. It's the ultimate personal and permission-based marketing channel. From Jupiter Research: "Juniper Research estimated that almost 3 billion mobile coupons will be issued to mobile users by 2011, with just under $7 billion of discounts redeemed. Mobile coupons are becoming an increasingly important tool for brand owners and retailers to provide a “push to purchase” capability for mobile marketing... " Cost savings on campaigns, higher conversion rates, and increased average revenue per user are a few reasons for the increased adoption. What are your thoughts on mobile coupons? Great summary. In addition to print and online coupons, Mobile coupon adoption is growing. It’s the ultimate personal and permission-based marketing channel.

From Jupiter Research: “Juniper Research estimated that almost 3 billion mobile coupons will be issued to mobile users by 2011, with just under $7 billion of discounts redeemed. Mobile coupons are becoming an increasingly important tool for brand owners and retailers to provide a “push to purchase” capability for mobile marketing… ”

Cost savings on campaigns, higher conversion rates, and increased average revenue per user are a few reasons for the increased adoption.

What are your thoughts on mobile coupons?

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