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Understanding New York’s Wine Network // ‘Without the younger generation we’ll lose farming as it exists here’

April 19, 2024 - Wine Industry Insight Daily News Feed

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“The AWRI completed a two-year project to understand the desirable sensory attributes of existing NOLO beverages. Wine and wine-like products were evaluated using a comparison scale, where the taster assessed the likeness to their concept of what wine should smell and taste like — dubbed the ‘vinosity scale’. Initial sensory evaluations highlighted the lack of wine-likeness in most products, with the sparkling and white NOLO categories having higher mean vinosity scores than the red NOLO category.”

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